YSL Vs Gucci: Which Luxury Brand Should You Choose? (2023)

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These two luxury brands are beloved by fashion enthusiasts, but what are the differences between YSL vs Gucci, and which one is better for you?

Both Saint Laurent andGuccihave a long history and are known for creating absolutely stunning ready-to-wear collections, shoes, leather goods, and accessories. These two labels may seem very similar on the surface, which is why it can be so difficult to choose between the two.

However, if you dive a little deeper you will discover some key differences between the luxury labels to help you pick one over the other. This article will explore the history of these two brands, the difference between them, as well as our favorite products from each brand, before finally coming to a conclusion on YSL vs Gucci.

YSL vs Gucci

the history of YSL

Yves Saint Laurent founded his eponymous luxury French fashion house,Yves Saint Laurent, alongside his partner Pierre Bergé in 1962. Saint Laurent had previously been the creative director of Christian Dior from 1957 to 1959 and so had experience leading a very popular design house.

Throughout the 1960s and 70s, Yves Saint Laurent was a powerful designer with a successful brand that introduced many new trends to the shoppers of these decades – including the beatnik look and a tuxedo suit for women, known as Le Smoking suit, the first of its kind.

As Saint Laurent began to struggle under the pressure of two haute couture shows and two pret-a-porter shows a year, Pierre Bergé appointed Hedi Slimane as the creative director in 1997.

However, Slimane only stayed at Yves Saint Laurent for two years before he left and was replaced by Tom Ford, who designed the ready-to-wear collections, while Saint Laurent himself continued to design the haute couture collections.

In 2007, Hedi Slimane returned to the Yves Saint Laurent brand, creating innovative, highly successful collections that revived the popularity of the brand.

Although his return was not without controversy, Slimane rebranded the fashion house as just Saint Laurent, dropping the Yves, although handbag collections would still feature the YSL logo that had been an important part of the brand since 1963.

In 2015, Slimane announced the return of the Yves Saint Laurent Couture collection, which had been discontinued in 2002. In 2016, the brand changed again, when Hedi Slimane stepped down as creative director and was replaced by Anthony Vaccarello – who has continued to create outstanding collections and luxury items for this famous fashion house.

The history of Gucci

This highly popular, world-renowned Italian brand has grown from humble beginnings in 1920s Florence. Guccio Gucci founded his namesake company in 1921, after spending time in London, working in a hotel and learning about the luggage preferences of the hotel’s wealthy clients.

He returned to Florence and began his own luggage company, which quickly caught the attention of the elite in Italian society because of its contemporary designs and high-quality materials. Gucci’s son, Aldo convinced his father to open a store in Rome and expand the collection of luxury goods on offer, and gloves, belts, and wallets were added to the Gucci repertoire.

Gucci suffered some material shortages during World War Two and so had to become more inventive with the materials they used to create their luggage and bags.

They began to produce more bags in coated canvas, which was stylish and durable – since it now featured the GG monogram. Aldo designed the monogram using his father’s initials, and since the 1940s, it has become an iconic symbol of the Gucci label.

Gucci garnered a worldwide reputation, which only grew even more when Grace Kelly, Princess of Monaco, and Jackie Kennedy became customers and were seen with some now-famous Gucci accessories.

Fast-forward several decades and now the house of Gucci is one of the biggest luxury brands in the world. Under the guidance of creative director Alessandro Michele, who has fulfilled this role since 2015, Gucci has become known for its opulent, bold, geek-chic aesthetic.

Now a very popular brand with celebrities as well,Guccioften features on the red carpet of award shows, while singers, actresses, and sportspeople appear in Gucci campaigns.

Differences between YSL Vs Gucci

There are definitely some similarities between the items offered by each brand and their long histories, but it is their differences we are going to focus on to help you decide which brand is better suited to you.

1. Brand Aesthetic

Saint Laurentand Gucci both have very different brand aesthetics, and this is a very important aspect to take into consideration when making a decision.

Saint Laurent are often more minimalist in their designs, with much of the focus on the luxurious leather, which has been quilted and then features the YSL hardware. If you are looking for timeless, classic bags, Saint Laurent is a great place to look.

On the other hand,Gucciis often much bolder in their designs, with lots of eye-catching prints and colors. In addition to this, they are famous for using interesting materials such as bamboo in their bags.

Gucci also offers their bags in a wide range of materials, including different leathers and coated canvases, if you love a logo-printed bag. The silhouettes of their handbags are also fun and unusual, and often include a mix of contemporary elements and archival pieces.

If this sounds like your sort of aesthetic, then Gucci would be perfect for you. They also have a wider selection of bags on offer if you like to have lots of handbags to choose from.

2. Price range

Saint Laurent and Gucci both create some stunning bags, but there is a slight price difference between them that may be a crucial aspect to think about when choosing your favorite brand. While the most popular handbags from both brands retail for between $1,000 and $5,000, classic bags from Gucci in exotic skins can be sold for up to $52,000, like thisBamboo 1947 top handle bag!

Although some smaller Gucci bags are a little less expensive than YSL, they also offer handbags that are more expensive than Saint Laurent’s. These bags are typically from their classics collection and made with leather, such as the Jackie 1961 bags and the Diana bags.

Our top picks from YSL Vs Gucci

Both fashion houses create some of the best designer bags out there, so let’s take a look at some of the top styles and best options from YSL and Gucci.

1. Camera bags
YSL Vs Gucci: Which Luxury Brand Should You Choose? (1)
YSL Vs Gucci: Which Luxury Brand Should You Choose? (2)

Camera bags are the perfect compact handbag that everyone needs in their collection. Luckily, YSL and Gucci have some of the most gorgeous camera bags out there.

TheYSL Lou camera bagtakes its inspiration from vintage camera bags, but has a contemporary twist, making it the ideal option for the busy modern woman.

The calfskin leather has been decorated with a chevron quilting and then embellished with polished gold YSL logo hardware. The delicate leather crossbody strap is adjustable for comfort, while the spacious interior features a slip pocket to help you remain organized – perfect!

Although not explicitly named a camera bag, theGG Marmont bagby Gucci is classified as a camera bag because of its rectangular compact shape and simple design.

This camera bag is crafted from supple, quilted leather and then decorated with the GG logo in an antique silver tone. The chain strap is adjustable so the bag can be worn on the shoulder or across the body for ultimate versatility.

TheGucci Marmont bagis a best-seller that’s been popular since its release in 2016, and as the brand keeps re-imagining it season after season with slight alternations, it’s safe to say it will be relevant for years to come.

2. tote bags
YSL Vs Gucci: Which Luxury Brand Should You Choose? (3)
YSL Vs Gucci: Which Luxury Brand Should You Choose? (4)

Everyone needs a tote bag in their wardrobe, as they are so handy and perfectly suited to any time in your life. Here are two of our favorite options from YSL vs Gucci.

TheRive Gauche totefrom Saint Laurent is a beloved bag that became an instant success when it was launched, and as a consequence, it is now available in multiple different colors and fabrics.

The black edition of the bag is perfectly versatile but also has a stunning texture thanks to the combination of linen and leather. ‘Rive Gauche, Saint Laurent’ is printed on the front in large white letters to make it instantly recognizable as YSL.

The newGG Quilted medium toteis not just trendy in its supple caramel color, but it’s also practical and big enough to fit your work items, including your laptop.

The soft matelassé leather features the double G logo throughout, and a small gold logo at the front, making it perfect for anyone who loves the Gucci monogram. The inside features one large compartment, as well as a zip-closure pocket and an open pocket to store your essentials.

If caramel brown isn’t your color of choice, this stylish bag also comes in beige and black leathers, as well as multiple canvas options.

3. shoulder & Crossbody bags
YSL Vs Gucci: Which Luxury Brand Should You Choose? (5)
YSL Vs Gucci: Which Luxury Brand Should You Choose? (6)

YSL and Gucci offer some incredible shoulder and crossbody bags making it difficult to narrow down the choice! These are just two examples of bags that we absolutely love from both brands.

TheToy Loulou bagis a Saint Laurent fan-favorite, and it’s clear to see why. The buttery soft calfskin leather has been sumptuously quilted in a unique Y design to add incredible tactile detail.

The bronze hardware, in the YSL logo and chain strap, are the perfect gleaming element to accentuate the leather of the bag – which is actually available in eight different colors of leather. The interior is also impeccable – with a central zip pocket, the interior is divided to help you stay organized.

On the other hand, we have perhaps one of the best-known Gucci bags, the iconicDionysus. This bag received its name because of the tiger head closure that features front and center.

The Greek god Dionysus is rumored to have traveled across the Tigris river on the back of a tiger – hence why the Gucci Dionysus bag prominently features a tiger’s head. This edition of the Dionysus is made from black and ivory denim jacquard with black leather trim and silver-toned hardware.

4. top handle bags
YSL Vs Gucci: Which Luxury Brand Should You Choose? (7)
YSL Vs Gucci: Which Luxury Brand Should You Choose? (8)

There is great variety in top handle bags, but these structured options from the two luxury fashion houses are somewhat similar and totally irresistible.

TheSaint Laurent Day Baghas been a favorite for a long time because of its minimalist, classic design that just never goes out of style. This luxury bag has been a popular work bag because of its smart aesthetic, spacious interior, top handles, and shoulder strap.

Available in six different colors and multiple different sizes, there is about to be a version of the gorgeous Sac de Jour that suits your personal style and lifestyle.

TheGucci Diana toteis another beautiful bag created by Gucci. The striking combination of leather, bamboo, and dark green strap make for an eye-catching bag that is perfect as an office bag.

Available in multiple different colors, the Diana features curved bamboo top handles. The beige leather of this particular bag is complemented with antique gold-toned hardware and a detachable shoulder strap, to convert this into a shoulder or crossbody bag.


Saint Laurent and Gucci are similar in a lot of ways, including their history and price range, so you have to focus on the brand aesthetic in order to make a decision.

If you are after a classic style, that will stand the test of time and always look elegant and luxurious, then a handbag fromSaint Laurentis the way to go. In our opinion, Saint Laurent also makes the better office bags as they embody a minimalist aesthetic and don’t necessarily garner too much attention.

However, if you want a wider selection of bags to choose from, with eye-catching, more opulent designs – then go forGucci. Alessandro Michele always delivers on striking, fun handbags.

Both brands have produced some iconic bags that are guaranteed to add a little bit more glam to your wardrobe – so you can’t really go wrong by picking either brand!

We hope you found this analysis of YSL vs Gucci interesting! For more luxury fashion related content, check out the posts below.

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Is YSL a luxury brand? ›

Yves Saint Laurent SAS (/ˌiːv ˌsæ̃ lɔːˈrɒ̃/, also UK: /- lɒˈ-/, US: /- loʊˈ-/, French: [iv sɛ̃ lɔʁɑ̃] ( listen)), also known as Saint Laurent and YSL, is a French luxury fashion house founded in 1962 by Yves Saint Laurent and his partner, Pierre Bergé.

Is Gucci and YSL the same? ›

Differences between YSL and Gucci

YSL is known for its modern, edgy designs that push boundaries, while Gucci is known for its bold, eclectic, and often whimsical aesthetic. YSL's bags tend to be more structured and minimalist, while Gucci's bags are often adorned with embroidery, embellishments, and prints.

Why is YSL a luxury brand? ›

Exclusivity. High demands for YSL items contribute to their high pricing. The company's fashion items are in short supply because they are high-end and exclusive. They need to increase prices often to maintain scarcity and exclusivity.

Is Saint Laurent high quality? ›

Saint Laurent competes globally with the most-high-end exclusive luxury brands and occupies one of the top positions. This positions Saint Laurent Paris as a main competitor of Louis Vuitton.

How would you describe YSL as a brand? ›

YSL brand is a high-fashion house founded by Yves Saint Laurent – one of the most celebrated fashion designers of the 20th century. His authentic and seductive style has gained immense popularity among the true fashion lovers, who consider him the most influential European fashion designer of the modern era.

What is the ranking of YSL? ›

Rank 8 - Saint Laurent

That was just the beginning of the huge success of the YSL brand that would follow years later. Brand Finance has calculated the brand value of the Saint Laurent brand 6 times between 2011 and 2021.

Is Gucci a luxury? ›

Gucci does not stand for anything in particular, as it is simply the name of the Italian luxury fashion brand founded by Guccio Gucci in 1921. The brand has become synonymous with high-fashion, luxury, and quality, and is known for its distinctive designs, iconic branding, and strong presence in the fashion industry.

Is Chanel more expensive than YSL? ›

When it comes to the price battle between Chanel and YSL, Chanel is more expensive. Because bags are among the most popular items from both brands, the category is ideal for understanding their pricing differences.

Who are YSL main competitors? ›

Saint Laurent's competitors include LVMH, Hugo Boss, Herms, Tom Ford.

Which brand is more expensive Louis Vuitton or YSL? ›

The price tag for Louis Vuitton goods is higher, and it doesn't depend on the type of product. YSL is more affordable for a wider audience. When it comes to choosing bags, even a lower cost can't put fashionistas off from legendary Louis Vuitton accessories.

Is YSL still owned by Gucci? ›

Kering (French: [kɛːʁiŋ]) is a French-based multinational corporation specializing in luxury goods. It owns the brands Balenciaga, Bottega Veneta, Gucci, Alexander McQueen and Yves Saint Laurent. Kering S.A. Pinault S.A.

What is unique about YSL? ›

Creative Designs, Arts and Exotic Places

His legacy includes famous pieces such as Mondrian-inspired dresses, an Iris cardigan in homage to Van Gogh, and the safari and exotic peasant looks that YSL made famous.

What is YSL best selling product? ›

Black Opium Eau De Parfum.

What are the weaknesses of Yves Saint Laurent? ›

Yves Saint Laurent Weaknesses

The brand has not used its logo on their products which has affected the identifiably of the brand unlike its other competitors. 2. The brand is undergoing a transition stage with its creative director fired after allegations of flouting norms.

Is Saint Laurent still popular? ›

Yes, the YSL brand has been around since the 60s and creates timeless, classic styles. Their signature bags are made of luxurious quilted leather which has become style staples in every woman's closet.

Is Dior considered luxury? ›

Dior. The world's second most popular luxury brand is Dior. This icon of the industry attracts fashionistas with its haute couture creations as well as a wide product range including accessories, fragrances and cosmetics.


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